P&G Highlights Brand Superiority at Paris 2024

Prominent Brand Exposure During Paris 2024

Procter & Gamble (NYSE: PG), a Worldwide Olympic and Paralympic Partner, has announced plans to feature its superior-performing household and personal care brands prominently during the Olympic and Paralympic Games Paris 2024. This initiative includes Olympic-inspired brand marketing, in-store campaigns, athlete partnerships, and complimentary products and services for athletes in the Athletes’ Village during Paris 2024.

Global Reach and Product Superiority

Prior to and during Paris 2024, over 30 P&G brands will reach billions of consumers worldwide, demonstrating their product performance superiority. Inspired by the highest-performing athletes, P&G is launching marketing campaigns featuring top products that serve people daily. These campaigns include:

• Pampers: "Empowers little champions on the move with Pampers® NEW Baby-Dry™ Pants, providing superior fit and protection against leaks."
• Ariel: "Champion of Stain and Odor Removal" campaign, effective even in cold and short washing cycles.
• Fairy: "Tough Stain Cleaning Champion" campaign with its mascot, Mr. Fairy, demonstrating superior performance in dishwashers.
• Venus: "The Power of Smooth" campaign, showcasing Venus as the trusted razor for smooth skin.
• Gillette: Gold razor for Paris 2024 and a campaign featuring its highest-performing Gillette Labs product line.
• Always: "It's a New Period" campaign, addressing period anxiety in sports with superior protection products.
• Head & Shoulders: "Gold Medal Against Dandruff" featuring the “I Don’t” campaign.
• Oral-B: "Brush Like a Champion" campaign, promoting the use of Oral-B for cleaner, stronger teeth.
• ZzzQuil: "Sleep Like an Everyday Champion" campaign, highlighting better sleep for optimal performance.

Supporting Athletes at the Games

"Every day, P&G brands provide consumers with high-performance products that they trust to meet their daily household and personal care needs for themselves and their families," stated P&G Chief Brand Officer Marc Pritchard. "That inspired us to prominently feature how those superior performing products serve athletes, families, and fans so they can focus on achieving their personal best whether on the Olympic or Paralympic stage or in those everyday moments in life that matter."

Retail Activations and Consumer Engagement

These marketing campaigns will be supported by in-store and online retail activations across more than 150 retailers in over 40 countries. P&G and retailers have developed the Olympic and Paralympic Games into a highly relevant platform for consumer engagement, particularly in the host region. For Paris 2024, P&G brands are activating in retail stores across Europe with the “Everyday Champions” campaign, providing products that meet household and personal care needs of athletes, families, and fans.

Complimentary Services and Products for Athletes

During the Games, P&G will offer more complimentary services and products to athletes than ever before. Over 22,000 athletes and their staff in the Athletes’ Village will benefit from accessible and inclusive products and services, including:

• The Village Nursery with Pampers: A comfortable environment for athlete parents and their children.
• Beauty & Grooming Salon: Complimentary treatments by Pantene, Head & Shoulders, Mielle, Gillette, and Braun.
• Laundry Rooms by Ariel: Outstanding cleaning performance for athletes' clothes and uniforms.
• Dental Clinic with Oral-B: General and emergency dental services with high-performance oral care products.
• Period Protection: Always and Tampax products available in restrooms.
• P&G Everyday Champions Welcome Kit: Paris-themed reusable bags with P&G brand products.

Athlete Partnerships and Support

"It's incredible to see P&G brands recognize what matters most to athletes and show up for them during the Olympic and Paralympic Games in meaningful ways," said Dame Laura Kenny, six-time Olympic medalist. P&G is partnering with more than 100 top-performing athletes, supporting their endeavors through financial resources and grant funding to their preferred charities via the Athletes for Good program. The roster includes athletes from 17 countries and 37 sports, such as two-time Olympic Gold Medalist Clarisse Agbegnenou in Judo, France, partnering with Pampers, Ariel, and Oral-B.

Reference

https://news.pg.com/news-releases/news-details/2024/PG-unveils-plans-to-prominently-feature-superior-performing-brands-during-the-Olympic-and-Paralympic-Games-Paris-2024/default.aspx